Boosting Loyalty with Tailored Rewards 

Service

Loyalty Program

Tech Partners

In house loyalty system.

Overview

The client aimed to boost customer lifetime value (LTV) with a loyalty program that streamlined point collection, tier progression, and reward redemption. By integrating transactional data and brand interactions, the program enhanced customer engagement and retention.

The Work

Customers may easily earn and redeem points in our tiering and gamification loyalty program. Transactional and brand encounters automatically banked points, and RFM and LTV analysis tailored journeys for each consumer segment. This initiative successfully attracted the members, with high monthly active users (MAU) driving sustained engagement.

The Approach

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  Tiering and gamification : We created customer tiers and segments with goal-driven gamification to boost engagement.
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  Seamless point collection: earned points automatically from various activities, both transactional and brand participation.
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  RFM and LTV monitoring: Regular analysis of recency, frequency, and monetary value (RFM) helped tailor personalized journeys for each segment..
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  Easy redemption: A fully automated, digital reward system made point redemption simple and accessible via app or web platforms.