Optimizing Sales Insights Through Dashboards

Service

Marketing Technology

Tech Partners

looker studio google, Tableau

Overview

The digital revolution has transformed consumer behavior, leading to non-linear customer journeys. These journeys now encompass multiple channels, seamlessly integrating online and offline interactions.

The Work

Our dashboard integrates data from operational systems, digital platforms, and offline outlets into a unified customer view. This approach linked consumer behavior patterns, helping the client understand performance and create improvement goals. Visualizing the network journey helped the client find holes and improve sales.

The Approach

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  Single customer view: We aggregated data from operational systems, digital platforms, and offline outlets to create a unified perspective of customer interactions.
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  Standardization involved the implementation of uniform metrics and reporting formats to maintain consistency across all data points.
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  The dashboard features customizable interfaces for multiple users, enabling teams to adjust their views based on specific requirements.
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  Real-time updates via API: APIs for instantaneous data changes, guaranteeing that the dashboard displays the most up-to-date information for prompt decision-making.