Granular Marketing Performance Tracking 

Service

CRM Campaign & Marketing Technology

Tech Partners

Meta, Google, Adobe Experience Manager, Salesforce

Overview

The client required an assessment of the efficacy of their marketing across several segments, channels, and content to obtain more profound insights. We provided a solution to track performance at a granular level, enabling data-driven decisions and optimization.

The Work

We developed a micro-segmentation strategy in both ads and communication, tailoring content to match specific audience profiles. We implemented the specific tracker across campaigns to identify high and low-performing segments and channels accuratel, resulting performance improvement in a less-performing segment by 5 times.

The Approach

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  Micro-Segmentation: We generated extensive target audience profiles including demographics, channels, offers, and targeted content.
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  Configuration: We implemented UTM parameters, Ads identifiers, and tracking pixels to monitor each interaction in the journey.
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  Integrated Tracking Insights Incorporated tracking data into the system, enabling the monitoring and analysis of the performance of distinct segments.
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  Performance Insights: provide the client with actionable insights on which segments and strategies delivered the highest conversions and transactions