Enhancing Lead Quality via WhatsApp Flow

Service

Lead Management

Industry

Automotive

Tech Partners

META

Overview

The client aimed to produce qualified leads to enhance operational efficiency while ensuring a seamless customer experience. We devised a solution that harmonized the filtration of qualifying leads with an efficient procedure, yielding great contactability and strong purchase intent.

The Work

A solution was implemented to direct potential leads into a customized WhatsApp data capture form featuring engaging offers. Through the integration of our systems with external platforms, we achieved efficient distribution to the sales team. This method has enhanced lead quality. 

The Approach

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  Ad Traffic to WhatsApp Flow: We developed targeted campaigns to direct traffic into an optimized WhatsApp lead form.
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  Tracker: We added tracking to each segment to measure the performance of individual ads via header and hastags
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  API Integration: Connected our system to Meta Business Process Outsourcing, ensuring real-time data flow and lead management.
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  Real-Time Filtering and Assignment: We filtered, assigned, and distributed leads instantly to sales teams, improving responsiveness and lead conversion.